This is the URL that the admin console uses to compare the current version against. Right now it is indicating that 3.9.3 is newer than 3.10.0 (per the admin console). I can work around this issue in the UpdateManager code, but ideally the version logic on the Ignite site should match the logic in the product.
I am not sure where this code is maintained, so I am reassigning to Daryl for further investigation.
Because we are planning to start using two-digit version numbers, we need to update PluginManager to understand that 3.10.x is greater than 3.9.x.